The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
https://www.ampproject.org/
The Definitive Guide to Accelerated Mobile Pages (AMP)
http://neilpatel.com/blog/the-definitive-guide-to-accelerated-mobile-pages-amp/
Your AMP inventory is worth more than you think
http://marketingland.com/amp-inventory-worth-think-215337
The best-kept AdWords secret: AMP your landing pages
http://marketingland.com/best-kept-adwords-secret-amp-landing-pages-214373
5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website
https://www.advancedwebranking.com/blog/consider-adopting-google-amp-for-your-website/
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