Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
Marketing automation is a category of technology that allows companies to improve engagement and increase efficiency in order to grow revenue faster.
Marketing Automation Trends: What We Can Expect in 2017
Key Digital Trends for 2017